Blizzard gives Machinima proper rex
Amidst all the Halo 3 hub-bub today (you did get your copy, didn't you?), Blizzard posted a neat little section on their site titled simply, Machinima - in their sidebar menu.
The section describes WoW's backround in the Machinima timeline and gives it recognition as a legitimate creative outlet for WoW players (or anyone else who would choose WoW as their Machinima platform of choice). It also links to the recently announced Machinima guidelines by Blizzard as well.
The timing might seem a tad coincidental with MS's announcing of similar terms, as well as the added Machinima features in Halo 3 - but I think there's a very deliberate strategy to it. Naturally MMOs and FPSs grab different audiences, but Machinima is one key element in grabbing new folks. Word of mouth is what makes a game, and what better way to say it, than with a short that shows it?
Regardless, I say "Good on ya, Blizzard." Let's hope others follow suit.
The section describes WoW's backround in the Machinima timeline and gives it recognition as a legitimate creative outlet for WoW players (or anyone else who would choose WoW as their Machinima platform of choice). It also links to the recently announced Machinima guidelines by Blizzard as well.
The timing might seem a tad coincidental with MS's announcing of similar terms, as well as the added Machinima features in Halo 3 - but I think there's a very deliberate strategy to it. Naturally MMOs and FPSs grab different audiences, but Machinima is one key element in grabbing new folks. Word of mouth is what makes a game, and what better way to say it, than with a short that shows it?
Regardless, I say "Good on ya, Blizzard." Let's hope others follow suit.
posted by Paul
at 2:13 PM
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home