Toyota springs Machinima ad on unsuspecting World of Warcraft
How popular is World of Warcraft? Ask Toyota. They've recently released a spot that takes place in WoW, where a Toyota Tacoma leads the party into battle against the fire-breathing dragon. The spot itself is a bit of a rip off the Leeroy Jenkins vid, but its still somewhat humorous.
First the GTA/Coke ad and now this. Good call by Toyota, even if its a new skin over an old idea. Give it a look while it spreads like wildfire...
More info about the piece as it surfaces...
First the GTA/Coke ad and now this. Good call by Toyota, even if its a new skin over an old idea. Give it a look while it spreads like wildfire...
More info about the piece as it surfaces...
Labels: Machinima, Toyota, World of Warcraft
posted by Paul
at 5:17 PM
2 Comments:
The sight of a red pickup truck marauding through the landscape of WoW is a great juxtaposition of wildly disparate elements. It's just so shockingly silly, its hard not to be amused, on some level. Also, much like a horror movie, there is something weirdly cathartic about seeing our wildest fears of in-game-advertising unfurled before our eyes.
I remember seeing this Coke commercial a while ago (maybe a year or so). http://www.youtube.com/watch?v=SOSrapbPrzU
Similar concept, although maybe not as geeky in terms of humor :)
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