Sims 2 Machinima sells IKEA
Actually, I think The Sims™ 2 IKEA Home Stuff is a really great idea. IKEA is the cheap, yet design-y furniture store that resembles one big DIY doll house, and the Sims2 is the digital manifestation of that same dollhouse. From that angle, the IKEA add-on pack was inevitable.
Whatever you might feel, I think its a great to see a full-up Machinima commercial helping to sell the end product. Not to mention how much happiness I find in watching the Sims struggle furiously with a BILLY bookcase and that one goddamn allen wrench.
Labels: commercial, IKEA, Machinima, Sims 2
posted by Paul
at 11:18 PM
1 Comments:
Who's gonna make the allen-wrench scene? I want to see that too!
Actually, Sims and IKEA are a perfect match. The Sims is a simulacra that conceals its wafer-thin shallowness with overwhelming size and variety. It's only made possible by the exponential growth of computing and rendering power.
IKEA is a simulacra of personal taste and design, a flat-pack ready-made personality made possible by the tremendous growth of the developing world's manufacturing capacity and the enormous economies of scale that IKEA can bring to bear.
If only IKEA offered suite of mod tools!
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