Toyota springs Machinima ad on unsuspecting World of Warcraft

How popular is World of Warcraft? Ask Toyota. They've recently released a spot that takes place in WoW, where a Toyota Tacoma leads the party into battle against the fire-breathing dragon. The spot itself is a bit of a rip off the Leeroy Jenkins vid, but its still somewhat humorous.

First the GTA/Coke ad and now this. Good call by Toyota, even if its a new skin over an old idea. Give it a look while it spreads like wildfire...



More info about the piece as it surfaces...