Sims 2 Machinima sells IKEA

I'm still not sure what to make of this. Part of me thinks EA and IKEA are awesomely smart to cross-market their brands. And then there's part of me that is very unnerved looking at some of his own furniture within the generated walls of a Sims 2 household.

Actually, I think The Sims™ 2 IKEA Home Stuff is a really great idea. IKEA is the cheap, yet design-y furniture store that resembles one big DIY doll house, and the Sims2 is the digital manifestation of that same dollhouse. From that angle, the IKEA add-on pack was inevitable.

Whatever you might feel, I think its a great to see a full-up Machinima commercial helping to sell the end product. Not to mention how much happiness I find in watching the Sims struggle furiously with a BILLY bookcase and that one goddamn allen wrench.