Microsoft wades into the Machinima waters
In the middle of my extremely spotty net connection, I've been cruising through the new site by Microsoft around Visual Studio - DefyAllChallenges.com
Clearly aimed at the tech-savvy crowd of current and future VS users, Microsoft takes a page from the RvB playbook and created a number of Machinima works using what looks like their own game content (I havent identified which games the clips are from, but rest assured they own it).
The site itself is retro-2002 in its design, with animated widgets serving as the interface (which I actually like quite a bit), showing both the Machinima works, but also the more pertinent content, videos (with live honest-to-goodness people) speaking about Visual Studio. Also included in the site is a small Flash-based editor, allowing visitors of the site to create their own Machinima works and vote on others.
While there are a number of people out there who are probably appalled at Machinima being used for such blatant marketing efforts, I don't have a problem with it. To me, its all a part of it having cultural and commercial significance as a medium. If Hugh and Anthony are reading this entry, I'd love to hear their take as well - didja ever think you'd see MS using Machinima?
Clearly aimed at the tech-savvy crowd of current and future VS users, Microsoft takes a page from the RvB playbook and created a number of Machinima works using what looks like their own game content (I havent identified which games the clips are from, but rest assured they own it).
The site itself is retro-2002 in its design, with animated widgets serving as the interface (which I actually like quite a bit), showing both the Machinima works, but also the more pertinent content, videos (with live honest-to-goodness people) speaking about Visual Studio. Also included in the site is a small Flash-based editor, allowing visitors of the site to create their own Machinima works and vote on others.
While there are a number of people out there who are probably appalled at Machinima being used for such blatant marketing efforts, I don't have a problem with it. To me, its all a part of it having cultural and commercial significance as a medium. If Hugh and Anthony are reading this entry, I'd love to hear their take as well - didja ever think you'd see MS using Machinima?
posted by Paul
at 10:42 AM
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